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$66,000
That's how much revenue Martin City Brewing Co.'s Station 7 location was leaving on the table before they gained visibility into what was actually happening on their draft lines.
They weren't operating carelessly. They had a high-volume program, an experienced team, and a well-run kitchen. But without real-time data on what was being poured versus what was being sold, controllable waste was invisible. And invisible waste compounds quietly until someone puts a number on it.
PourScore™ put a number on it.
The Problem
Station 7 came into 2025 running a draft program with no line-level visibility. Like most operators, they were relying on POS data and periodic inventory checks — tools that tell you what sold, not what was lost before it hit the register.
During the first five months with PourScore™, the data surfaced what manual processes couldn't: the location was running at 66% PourScore accuracy. Ounces poured were outpacing ounces sold by a significant margin. Projected forward, that pace would have produced $98,000 in annual draft waste.
That figure wasn't the result of negligence. It was the result of not knowing.
The Turning Point
September was the inflection point.
With five months of PourScore™ data in hand, the Station 7 team had something they'd never had before: a clear, line-level picture of where controllable waste was occurring and what was driving it. They stopped guessing and started managing.
The four months following September tell the story directly:
- PourScore™ accuracy improved from 66% to 85.6%
- Waste per day dropped from $271 to $87
- Annualized waste trajectory dropped from $98,000 to $31,410
That's $66,600 in reclaimed revenue — captured by the same team, on the same volume, just with the visibility to act on what the data was showing them.
The Results
| First 5 Months | Last 4 Months | |
|---|---|---|
| PourScore™ Accuracy | 66.17% | 85.61% |
| Avg. Waste / Day | $271 | $87 |
| Annualized Waste Trajectory | ~$98,000 | ~$31,410 |
| Revenue Reclaimed (annualized) | — | ~$66,600 |
The Bigger Picture
Station 7 is one of six Martin City Brewing Co. locations. South Plaza, brought onto PourScore™ mid-year, followed the same pattern — initial waste exposure, a September correction, and a reclaimed revenue trajectory of $108,800 annually.
Two locations. $175,000 in combined annualized reclaimed revenue once the teams locked in on the data.
Applied across all six Martin City locations, that's a potential $526,000 in annual revenue currently going unmanaged.
"I wasn’t a believer at first. We’ve been brewing and pouring beer for years and thought we had it dialed in. But the Floteq data showed us what we were missing. We've recovered thousands in lost revenue across locations and gave our team a smarter way to train and manage every tap. It’s now part of how we grow. Real numbers, clear insights, better pours."
Matt Moore - Owner, Martin City Brewing Co. & Station 7
Draft waste isn't a labor problem. It's a visibility problem. When the team can see it, they fix it.
The Station 7 data proves the model: PourScore™ installs, surfaces the waste, and the operator's own team closes the gap — no additional headcount, no operational overhaul.
