Implementing a draft beer "growler club" to encourage repeat business and loyalty.
Implementing a draft beer "growler club" can be a great way to encourage repeat business and loyalty among your customers. Growler clubs typically offer customers a discounted or fixed price on refills of their growlers, encouraging them to return to your establishment on a regular basis.
Growler clubs can be a great way to increase customer loyalty and repeat business, as customers are more likely to return to your establishment if they feel that they are receiving a good value. By offering a discounted or fixed price on refills, you can make it more affordable for customers to try a variety of draft beers, potentially leading to increased sales.
In addition to increasing customer loyalty and repeat business, growler clubs can also help to differentiate your establishment from competitors. By offering a unique and convenient way for customers to take draft beer to-go, you can attract more discerning customers and potentially increase the perceived value of your establishment.
To fully optimize the benefits of your growler club, it's important to track your draft usage and customer participation. This can help you identify which beers are performing well and which may need to be adjusted or rotated out.
One innovative solution that can help bar and restaurant owners track their draft usage and optimize their draft business is Floteq USA, the industry's first data-rich draft line tracking solution. Floteq USA not only tracks volume, but also line sanitation, keg changes, brand performance, and POS integration creates the "PourScore" to give users a complete view of their business.
What sets Floteq USA apart is that it is completely independent of humans for accuracy. This provides certainty in your draft business, allowing you to make informed decisions about your draft lines and optimize your growler club. By using Floteq USA, you can track your draft usage and customer participation, helping you to make informed decisions about which beers to include in your growler club.
In summary, implementing a draft beer "growler club" can be a great way to encourage repeat business and loyalty among your customers. By offering a discounted or fixed price on refills and tracking your draft usage with a solution like Floteq USA, you can optimize your growler club and make informed decisions to improve efficiency and increase revenue.