Implementing a draft beer education program for staff to improve customer service and increase sales
As a bar or restaurant owner, it's important to invest in your staff and provide them with the tools and resources they need to succeed. One way to do this is by implementing a draft beer education program.
A draft beer education program can help your staff to improve their knowledge and understanding of different beer styles, brands, and brewing processes. This can in turn improve customer service, as your staff will be able to better assist customers in selecting the right beer for their preferences and answer any questions they may have.
An education program can also help to increase sales by encouraging your staff to upsell and recommend different beers to customers. By educating your staff about the various beer options you offer, they will be more equipped to make personalized recommendations and encourage customers to try something new.
To fully optimize the benefits of a draft beer education program, it's important to track your draft usage and customer purchases. This can help you identify which beers are performing well and which may need to be rotated out.
One innovative solution that can help bar and restaurant owners track their draft usage and optimize their draft business is Floteq USA, the industry's first data-rich draft line tracking solution. Floteq USA not only tracks volume, but also line sanitation, keg changes, brand performance, and POS integration creates the "PourScore" to give users a complete view of their business.
What sets Floteq USA apart is that it is completely independent of humans for accuracy. This provides certainty in your draft business, allowing you to make informed decisions about your draft lines and optimize your education program. By using Floteq USA, you can track your draft usage and customer purchases, helping you to identify which beers are performing well and which may need to be rotated out.
In summary, implementing a draft beer education program for your staff can help to improve customer service and increase sales in your bar.